It’s mindboggling to me, what seems so natural (at least to me) in how one should conduct a business, that obviously gets lost on people. I really thought it was just common sense but especially to entrepreneurs. It doesn’t matter if you have a multi-national shipping business or a courier service or a restaurant; people … Continue reading
Category Archives: Brands
Brands / Digital / Media / Regulations / The Internet
Fake News; More Than Just a Problem
There has been a lot of press recently given to the amount of “fake news” stories in relation to the recent U.S. election, with the internet serving as a breeding ground for such stories and their possible impact in the eventual outcome. It went from the ridiculous to the sublime. Examples are Sarah Palin refusing … Continue reading
The Destruction of a Brand
I promise that this will not be a political post one day before the U.S. election. With that, I find myself shaking my head with one part of me looking in the rear view mirror and one part looking ahead in the front windshield. As any public relations professional will tell you; it takes ages … Continue reading