I came across an interesting “lead in” piece on TV last month. The opening shot was a plane full of crying babies. It wasn’t October, so I knew it couldn’t be about Halloween or some other promotion for a scary movie. The idea alone conjures up nails scraping a blackboard or seeing envelopes in your … Continue reading
We have all heard the old adage “the customer is always right.” This is meant as a guide-post for businesses to live by. It gives companies a way to up-sale, service, and retain customer loyalty. After all, most companies spend a substantial amount of capital attracting, developing, and retaining customers. Each industry has its own … Continue reading
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