It’s mindboggling to me, what seems so natural (at least to me) in how one should conduct a business, that obviously gets lost on people. I really thought it was just common sense but especially to entrepreneurs. It doesn’t matter if you have a multi-national shipping business or a courier service or a restaurant; people … Continue reading
Tag Archives: Brands
The Destruction of a Brand
I promise that this will not be a political post one day before the U.S. election. With that, I find myself shaking my head with one part of me looking in the rear view mirror and one part looking ahead in the front windshield. As any public relations professional will tell you; it takes ages … Continue reading